macOS. Quick to learn. Easy to love. Simple, intuitive gestures. Snappy, smooth multitasking. Free, seamless updates. That’s thanks to macOS — the powerful, friendly operating system that makes a Mac a Mac. If you’re switching over from PC, you’ll catch on quick.
Menu bar. Always at the top of your screen, so you can quickly find your controls. Dock. Easily choose and access your most‑used apps. Simply drag and drop app icons to set up the Dock just the way you like it. Window buttons. Click red to close, yellow to minimise or green to go full screen.
Menu bar: Always at the top of your screen, so you can quickly find your controls. Dock: Easily access your most used apps.
Window controls: Click red to close, yellow to minimise or green to go full screen.
⌘ Command. Like the Control key on a PC, it’s used for common shortcuts like Command-C for copy. Trackpad. Touch and drag to move your cursor. Use two fingers to scroll. And press with two fingers to right‑click.
Your apps won’t
just run. They’ll fly.
Apps
Your apps won’t just run. They’ll fly. When you switch to Mac, you can still use the apps you know and love — like Microsoft Word, Excel, PowerPoint and Outlook. And you’ll see just how fast, smooth and snappy Slack, Zoom and Google Docs can be. Mac also easily runs your favourite pro apps — like Adobe Lightroom and Canva. Find these and thousands more in the Mac App Store.
Makes moving over files all smiles. Setting up a new Mac is easy. And if you have an iPhone, you’re already part of the way there. Just bring your iPhone nearby, and Setup Assistant can automatically sign you into your Apple Account. It will transfer files, photos, messages, passwords and more from iCloud right to your new Mac.
If you’re transferring from a PC, Migration Assistant will walk you through the process and put your content right in place on Mac. Once everything is transferred over, your new Mac will be ready with what you need. And you can run Migration Assistant at first boot up, or any time after.
If you love iPhone, you’ll love Mac. Mac is designed to be just as easy to learn as iPhone. And when you use them together, you can do incredible things.
See and use what’s on your iPhone from your Mac without having to reach for it with iPhone Mirroring.1
Send and receive text messages from your Mac with iMessage.2
Copy text, images, videos or files from your iPhone and paste them on your Mac with Universal Clipboard.
Take a picture or scan a document on your iPhone and see it instantly on your Mac with Continuity Camera.
Share your iPhone internet connection with your Mac using Personal Hotspot.
Multitask. Megafast. Get more done faster from the moment you wake your Mac thanks to the power of Apple silicon. Navigate through hundreds of browser tabs. Design stunning presentations. Edit 4K videos. And do it all without slowing down.
Apple Intelligence. Personal, private, powerful. Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.5
Siri. Siri draws on Apple Intelligence for all-new superpowers. With an all-new design, richer language understanding and the ability to type to Siri whenever it’s convenient for you, communicating with Siri is more natural than ever. And with extensive product knowledge and the ability to tap into ChatGPT when it might be helpful to answer your question, Siri can assist you in brand‑new ways.
Writing Tools. Use Apple Intelligence to proofread your text, rewrite different versions until the tone and wording are just right, and summarise selected text with a click. Or use Compose to tap directly into ChatGPT to create content from scratch.
Priority messages. Mail summarises messages so you can get the gist of an email without even opening it. And get time-sensitive messages at the top of your inbox — like an invitation for a meeting in an hour or a contract that needs your signature by midnight.
Image Playground. Create fun, original images based on a description, a concept or even a person from your Photos library.
Great powers come with great privacy. Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information.
And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Up to 24 hours of battery life. No charge. With all-day battery life, your Mac won’t quit until you do — and its performance won’t change when it’s not plugged in. When it’s time to plug in, your Mac laptop battery can charge up to 50% in just 30 minutes.6
Mac was made for AI. Thanks to Apple silicon, Mac brings you incredible AI performance. So you can harness all that AI has to offer and get more done every day.
Apple silicon makes it possible. The Neural Engine, along with a powerful CPU, GPU and unified memory, makes for efficient handling of sophisticated AI processing. Mac uses the power of AI to boost your creativity and productivity. Which means your Mac excels at things like language processing, so you can use speech to text; and object recognition, so you can retouch photos or edit videos.
Privacy and security come first. Advanced security and privacy are built in to encrypt and protect your data. On Mac, you can run AI on device, so your inputs and results stay yours — and they’re never stored.
A world of apps. An entire catalogue of AI-ready apps is available on Mac, iPhone and iPad, so you can boost your capabilities right away — and work seamlessly across devices. For example, you can check homework with AI Math Assistance in Goodnotes, automatically enhance photos in Pixelmator Pro and remove background noise from a video using Adobe Premiere Pro.
Your business is nobody else’s.
Privacy + Security
Your business is nobody else’s. Every Mac comes with industry-leading encryption, robust virus protection and a powerful firewall system. Free and automatic security updates also help keep your Mac protected. And you control what data you share and how you share it, so you can use apps more securely, protect your information and keep yourself safer on the web.
Touch ID. Use your finger to unlock your Mac, sign in to accounts and authorise payments for purchases. Thanks to the Secure Enclave, your fingerprint data stays safe.
Find My. Locate your misplaced Mac and remotely lock or erase it if needed. The Find My app works even when your Mac is offline or powered off.
Brilliance. On display.
Display
Brilliance. On display. Rich, immersive and vibrant, every Mac display ensures that your content looks its best. Photos and videos pop with rich contrast and sharp detail, and text is super crisp for easy reading.
Glare, beware. A nano-texture display option is available on iMac and MacBook Pro. It reduces reflections and glare to eliminate distractions — all while maintaining outstanding image quality. It’s ideal for workspaces with challenging lighting conditions, like bright light sources or working outside.
Show your true colours. True Tone automatically adapts the warmth of your display to match the ambient light, to make colours appear consistent in different lighting conditions.
For those who value value.
Designed to go the distance.
Durability
Designed to go the distance. Made of seriously strong aluminium, Mac computers are exceptionally well built and designed to last.
Free updates keep you up and running.
Reliability
Free updates keep you up and running. Free, regular software updates help avoid crashes and keep your Mac — and the apps you rely on — fast and responsive, ensuring that it runs smoothly and securely for years to come. These updates also deliver new features that can make an already incredible Mac even better.
No matter how you like to buy, we have an option that works for you. You can pay with credit or debit card, RuPay, UPI, Net Banking, and credit or debit card EMI with most leading banks.# Or cover your interest on eligible products when you choose to pay with No Cost EMI for up to 12 months from most leading banks.‡
#Available payment types may differ between Apple Stores and Apple Store Online.
Trade it forward.
Trade-in
Trade it forward. With Apple Trade In, you can get credit towards your next Mac when you trade in an eligible device at an Apple Store.** If your device isn’t eligible for credit, we’ll recycle it for free. We’ll recycle your old PC for free as well.
Available in Sky Blue, Silver, Starlight and Midnight
Available in Space black and Silver
Available in Blue, Purple, Pink, Orange, Yellow, Green and Silver
