New subscribers get three months of Apple Fitness+ free when buying a new eligible Apple Watch, iPhone, iPad or Apple TV, subject to the terms and conditions herein.

New and qualified returning subscribers get three months of Apple Arcade free when buying an eligible new iPhone, iPad, Apple TV or Mac, subject to the terms and conditions herein.

New and qualified returning subscribers get three months of Apple TV+ free when buying a new iPhone, iPad, Apple TV or Mac, subject to the terms and conditions herein.

New subscribers get three months of Apple Music free with eligible new iPhone, iPad, Apple TV, Apple Watch, Mac, AirPods, HomePod or Beats headphones, subject to the terms and conditions herein.

New subscribers get three months of Apple News+ free when buying a new iPhone, iPad or Mac, subject to the terms and conditions herein.

2025 Earth Day Promotion

Customers who recycle an Eligible Device (as defined below) at a Qualifying Location will receive 10% off the retail price of an Eligible Accessory (as defined below), subject to the terms and conditions herein.

Promotion Period:

The promotion begins on 16 April 2025 and ends on 16 May 2025 (the “Promotion Period”) in the United Kingdom (“Participating Country”), but may be changed or terminated at any time and for any reason.

Qualifying Location:

This promotion is valid only at brick-and-mortar Apple Store locations (“Qualifying Location”) during the Promotion Period in the Participating Country.

The Offer:

Customers who recycle an Eligible Device at a Qualifying Location will receive 10% off the retail price of an Eligible Accessory (“Promotion Discount”) at the time of purchase. Eligible Accessories must be purchased at a Qualifying Location; orders placed via Apple Online Store (including Apple Pick Up, Ship to Home and EasyPay Online Ordering), the Apple Store app or by calling 0800 048 0408 are not eligible for this offer. The Eligible Device recycling and the Eligible Accessory purchase must be completed in the same transaction. The Promotion Discount cannot be applied towards a future purchase.

Promotion Restrictions:

This offer is valid only during the Promotion Period, while supplies lasts. Eligible Accessories and accessory colours are subject to availability. Each customer may recycle up to five (5) Eligible Devices during the Promotion Period for a Promotion Discount. You must be at least 18 years old to recycle an Eligible Device for a Promotion Discount. In-store recycling requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all Apple Store locations. Some Apple Store locations may have additional requirements. Resellers, public entities, government entities, non-profit organisations, educational institutions, individuals purchasing for education, corporations and companies, and purchases from the Corporate Employee Purchase Programme (CEPP) and Employee Purchase Programme (EPP) are not eligible for this promotion. Apple reserves the right to cancel purchases made by these buyers or charge the additional amount of the Promotion Discount. Eligible Accessories must be new; refurbished products and open-box returns sold “as is” do not qualify for this promotion. This offer may be combined with other Apple promotion(s) that are directed to individual end-user customers and offered during the same Promotion Period in the Qualifying Locations, subject to the terms, conditions and limitations applicable to this promotion and such other Apple promotion(s). The recycling of the Eligible Device is subject to the terms and conditions of the Apple Reuse & Recycling Programme located at apple.com/uk/legal/sales-support/recycle/reuse_uken.html.

Procedures Related to Product Returns and Exchanges:

Returns and exchanges are subject to the Apple Store Purchase Policies in the Qualifying Location where the purchase was made. Customers returning an Eligible Accessory will not receive their Eligible Device back and will only receive a refund or credit equal to the amount paid for the Eligible Accessory.

Other Restrictions:

This offer is void where prohibited or restricted by law. Apple is not liable for the loss, destruction or theft of the Eligible Device or Eligible Accessory. Apple may use any information provided in accordance with its privacy policies posted online at apple.com/uk/legal/privacy/privacy/en-ww. Apple reserves the right to change the Terms and Conditions of this promotion without notice, or modify or end this promotion at any time without notice.